Social Media Optimization

What can AdSpecialist do for you?

AdSpecialist will help you to set up a plan about social media marketing. We are setting goals (e.g # mentions on Twiitters, # likes on Facebook) and we will review these goals in relation to KPI’s (key performance indicators) as ‘increasing the brand’s market share. Adspecialist will set up a dashboard for you, so you can check at any time how your social media efforts are perfoming. Do not hesitate to get in touch if you need more information.

What is Social Media Optimzation?

Visitors will find your website through different sources. It’s not only search engines that will bring new ‘potential’ customers to your website.  You will have traffic to your website through referral links. Social media are increasingly importing in creating this links, just by updating your company’s profile. Just like SEO, SMO has the potential to increase traffic to your website, as updates are easily shared between users and bring new visitors to your site.

How does SMO work?

You should create a Social Media plan for your website with your objectives and goals. A typical goal would be improving your reputation, increasing your sales, enforcing your online credibility, etc. Basically, it’s about ‘spreading the word’ on your company: you should think about ways to update your audience: a blogpost is great, and so is a video, downloadable PDF. If the update has a great added value, the post will be shared among other social media users and the word will spread automatically!

AdSpecialist’s SMO Strategies

If your company wants to explore the use of social media, you’ll need a strategic plan to make this a succes. With this strategy, you want to create content that is new, refreshing  and easy to share online. Adspecialist can set up a plan for your company and helps you creating a strategy for different social media actors as FaceBook, LinkedIn, Twitter, Google+, YouTube.


If you would like help promoting your business, don‘t hesitate to contact us:

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