About AdSpecialist

When AdSpecialist started in 2010, online marketing in Belgium was still in its early days. The company AdSpecialist originated from a mission to train marketing professionals to specialists in the field of Google Ads  and Google Analytics. AdSpecialist works with partners such as Google, Syntra, Wolters Kluwer and the Thomas More university of applied sciences. We also offer training in our own office. Our greatest assets are our years of experience in the sector and our unbiased advice: AdSpecialist seeks no new clients for account management.  We want to share our expertise to help you grow as a specialist in both Google Ads and Google Analytics.


Our Team

Lore Van Besien







Lore is the founder and manager of AdSpecialist. She has been Account Manager at Google since 2007, at the AdWords( now Google Ads) department in Dublin. There she become a true expert in all  Google Ads formats and Google Analytics

Since 2010 she works as a consultant and trainer for companies, agencies and universities. She worked intensively on Google projects in the Benelux as Google Engage, Google Partner Academy, Digital Atelier, Digital Masters Academy. As for public speaking, Lore is an often requested expert for Wolters Kluwer, Solvay Business School, Google Analytics User Conference, Ugent and Karel De Grote Hogeschool. Since 2016 she teaches the course ‘Digital Marketing’ and ‘Digital Masters Academy’ to student marketing in Thomas More, the university of applied science in Mechelen.

Lore was educated in Germanic Languages ​​at the Catholic University in Leuven (KUL), she obtained a master’s degree in European Studies at the Université Catholique in Louvain-la-neuve, and is qualified as a teacher at Hogeschool Gent. Her language skills are a real asset: she speaks fluent Dutch, French, English and German.

Are you our next colleague?

AdSpecialist is always keen on meeting enthusiast people to join our team. Are you passionate about digital marketing and teaching? Do you value freedom and independency in your future job? Then you might be the person we are looking for! Get in touch via our contact form and -who knows- maybe we invite you over to the office to have a chat.


Our way of working

At AdSpecialist we want to focus mainly on training so that you can grow as an expert yourself. We offer tailor-made training: it can range from a practical workshop of a few hours to a certification training of a full day. You can also temporarily hire our expertise (see Expert Hiring) as an audit or a temporary in-house help. Everywhere our customer service is paramount: we want to train you and your team in the best way possible and we take your feedback very seriously to ensure continious improvement


If you would like help promoting your business, don‘t hesitate to contact us:

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