How can AdSpecialist help you?
AdSpecialist has a 6-years-experience record in setting up and optimizing Google Ads campaigns. As a Xoogler (ex-Googler), she has all the in-house and insider’s knowledge to make a huge success of your campaigns. Currently, AdSpecialist has successfully attained following labels : Google Ads Certified Company and Google Analytics Qualified Individual. Get in touch through the contact form if you want to discuss the opportunities for your business!
What is Google Ads?
Google Ads is the SEA program (Search Engine Advertising Program) from Google for entrepreneurs and companies, who can advertise their website online. After opening an account in Google Ads, you can see your ad appear in a few minutes on self-chosen keywords. Normally, the ad appears on the right side of the results page. However, if your ad is considered highly relevant by Google, you can appear in top positions above the natural search results. The label sponsored links sets the advertisements apart from the natural search results.
How does Google Ads work?
Google Ads is based on an auction system. Any advertiser who wants to bid on certain search term, sets a maximum cost-per-click (max CPC). This is how much he wants to pay per click on his advertisement (min € 0.01 / click). With the Google Ads PPC (pay-per-click) method, you only pay Google for each time someone clicks on your ad. But quality is equally important! If you choose relevant keywords for your business to bid on, Google will reward you with a good quality score for that keyword. The higher your score, the less you will pay for a high position among the ads.
- Ad Rank = Max CPC ✕ Quality Score x Relevant Ads Formats & Extensions