{"id":492,"date":"2014-03-17T17:24:32","date_gmt":"2014-03-17T16:24:32","guid":{"rendered":"http:\/\/www.adspecialist.be\/?p=492"},"modified":"2026-06-09T18:01:13","modified_gmt":"2026-06-09T16:01:13","slug":"google-adwords-advanced-opleiding-webshop-owners","status":"publish","type":"post","link":"https:\/\/adspecialist.be\/en\/2014\/03\/17\/google-adwords-advanced-opleiding-webshop-owners\/","title":{"rendered":"Google Ads Advanced Opleiding &#8211; Webshops"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-pale-cyan-blue-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong data-start=\"1437\" data-end=\"1476\">Deze opleiding vond plaats in 2014<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Op zoek naar een actuele opleiding rond Google Ads, Google Analytics of Google Ad Grants?<\/p>\n\n\n\n<p>\ud83d\udc49 <a href=\"https:\/\/adspecialist.be\/training-opleiding\/open-aanbod-opleidingen\/\">Actuele open aanbod opleidingen en webinars<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Op dinsdag 15 april 2014 geef ik ik samenwerking met <a href=\"http:\/\/www.indiegroup.be\/evenementen\/indie-academy-google-adwords-advanced\">Indie Group<\/a> een Google AdWords advanced opleiding. Dit is een opleiding van een volledige dag, specifiek gericht naar mensen die een webshop hebben of beheren.<\/p>\n\n\n\n<p>Het is de bedoeling dat je na de training niet alleen op de hoogte bent van wat allemaal mogelijk is met Google Ads voor webshops, maar dat je ook van elkaar inspiratie opdoet om bijv. bepaalde veel voorkomende moeilijkheden op te lossen.<\/p>\n\n\n\n<p>We hebben het o.a. over Google Analytics en meer specifiek over de e-commerce tracking code, over het segmenteren van de bezoekers via &#8216;custom variables&#8217; en over het analyseren van de data met dashboards.<\/p>\n\n\n\n<p>Voor het onderdeel Google Ads is wel al enige voorkennis wenselijk. We gaan dieper in over het optimaliseren naar Return-on-Ad-Spend, en alle nieuwe ontwikkelingen die er zich voordoen in Google Ads<\/p>\n\n\n\n<p>We zoomen nog eens extra in op het adverteren met foto&#8217;s en prijs, wat ook bekend staat als PLA (Product LIsting Ads) of Google Shopping Ads.<\/p>\n\n\n\n<p>Als afsluiter van de dag spreken we over Display Campagnes: van Dynamic Retargeting tot Video Marketing.<\/p>\n\n\n\n<p>Schrijf in voor de <a href=\"http:\/\/www.indiegroup.be\/evenementen\/indie-academy-google-adwords-advanced\">opleiding Google AdWords Advanced<\/a> &#8216;&nbsp; op de website van Indie Group. De plaatsen zijn beperkt zodat het een interactieve sessie blijft.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Google Adwords Advanced opleiding\" width=\"620\" height=\"349\" src=\"https:\/\/www.youtube.com\/embed\/tXhhQb1nYTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Deze opleiding vond plaats in 2014 Op zoek naar een actuele opleiding rond Google Ads, Google Analytics of Google Ad Grants? \ud83d\udc49 Actuele open aanbod opleidingen en webinars Op dinsdag 15 april 2014 geef ik ik samenwerking met Indie Group &hellip; <a href=\"https:\/\/adspecialist.be\/en\/2014\/03\/17\/google-adwords-advanced-opleiding-webshop-owners\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-492","post","type-post","status-publish","format-standard","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google AdWords Advanced Opleiding | Di 15 april 2014 | Gent<\/title>\n<meta name=\"description\" content=\"Google AdWords Advanced is een specifieke opleiding voor Webshops en e-commerce owners. 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