{"id":796,"date":"2018-02-20T13:35:25","date_gmt":"2018-02-20T12:35:25","guid":{"rendered":"http:\/\/googleanalyticsexpert.info\/?page_id=796\/"},"modified":"2021-10-11T11:05:15","modified_gmt":"2021-10-11T09:05:15","slug":"in-house-education","status":"publish","type":"page","link":"https:\/\/adspecialist.be\/en\/training-education\/in-house-education\/","title":{"rendered":"In-house training"},"content":{"rendered":"<p>You would like to organize a session in your company on Google Ads, Google Analytics or Google Tag Manager. Adspecialist would love to help you by organizing hands-on workshops. These workshops contain a lot of exercises and demos which will allow your team to easily carry on themselves after the session. Another option is to organize a certification training about one of the official Google Partner or Academy for Ads certificates. The main objective is to get let your team pass the assessment for a given certificate.<\/p>\n<p>Having difficulties finding the right training for your specific need? Just contact us for a <a href=\"http: \/\/adspecialist.be\/en\/contact\/\">tailor-made course<\/a>.<\/p>\n<p>Overview<\/p>\n<h3><strong>Theoretical training &#8211; aimed at achieving a certificate<\/strong><\/h3>\n<p>A fast-paced course which preprares your team for one of the following certificates:<\/p>\n<ul>\n<li>Ads Fundamentals (6h + 1,5h assessment time)<\/li>\n<li>Search Advanced (6h + 2h assessment time)<\/li>\n<li>Display (6h + 1,5h assessment time)<\/li>\n<li>Video (6h + 1,5h assessment time)<\/li>\n<li>Mobile (6h+ 1,5h assessment time)<\/li>\n<li>Google Shopping (6h + 1,5h assessment time)<\/li>\n<li>Google Analytics\u00a0(6h + 2h assessment time)<\/li>\n<li>Google Tag Manager Fundamentals\u00a0(6h + 1h assessment time)<\/li>\n<\/ul>\n<h3><strong>Hands-on &#8211; aimed at setting up your account<\/strong><\/h3>\n<p>A workshop in which you work on your own porject (account). This allows you to quickly turn theoretical into practical knowledge.<\/p>\n<ul>\n<li>How to launch a campaign in the search network<\/li>\n<li>Advanced Search Ads &#8211; ex. Call-only ads, Dynamic Search Ads, KeyWords Insertion<\/li>\n<li>How to launch a campaign in the display network<\/li>\n<li>How to launch a campaign with video ads<\/li>\n<li>How to setup video ads<\/li>\n<li>How to launch a campaign for mobile ads<\/li>\n<li>Dynamic Remarketing and Feed based remarketing<\/li>\n<li>How to create and implement a measurement plan in Google Analytics<\/li>\n<li>How to implement a measurement plan via Google Tag Manager<\/li>\n<\/ul>\n<h3><strong>Hans-on &#8211; aimed at further optimization<\/strong><\/h3>\n<p>In these workshop you will learn how to further optimize your campaigns through data-driven decision-making. We offer a half day workshop for each different campaign type.<\/p>\n<ul>\n<li>Search (3h)<\/li>\n<li>Display (3h)<\/li>\n<li>Shopping (3h)<\/li>\n<li>Video (3h)<\/li>\n<li>Mobile App(3h)<\/li>\n<li>Develop a long-term strategy from Ads via return on ad spend<\/li>\n<li>Audit and optimization of an existing Google Analytics account<\/li>\n<li>Audit and optimization of an existing Google Tag Manager account<\/li>\n<li>Building tailor-made dashboard and reports via Google Data Studio<\/li>\n<\/ul>\n<h2>Want to hire an expert?<\/h2>\n<p>Please fill in this form:<\/p>\n<div class=\"nieuwsbriefonderaan\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1045-o1\" lang=\"nl-NL\" dir=\"ltr\" data-wpcf7-id=\"1045\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/796#wpcf7-f1045-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contactformulier\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1045\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"nl_NL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1045-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label> First Name*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Last Name*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Achternaam\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Achternaam\" \/><\/span> <\/label>\n<\/p>\n<p><label> Company*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Bedrijf\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Bedrijf\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Which type of service do you require? <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"formule\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"formule\"><option value=\"Hire an expert in-house\">Hire an expert in-house<\/option><option value=\"Audit\">Audit<\/option><option value=\"Setup + 3 months of follow-up\">Setup + 3 months of follow-up<\/option><option value=\"Expert clinic hours\">Expert clinic hours<\/option><option value=\"I don&#039;t know yet\">I don&#039;t know yet<\/option><\/select><\/span>\n<\/p>\n<p><label> About which topic? (multiple answers are possible)<\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-511\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first\"><input type=\"checkbox\" name=\"checkbox-511[]\" value=\"Google Ads\" \/><span class=\"wpcf7-list-item-label\">Google Ads<\/span><\/span><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"checkbox-511[]\" value=\"Google Analytics\" \/><span class=\"wpcf7-list-item-label\">Google Analytics<\/span><\/span><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"checkbox-511[]\" value=\"Google Tag Manager\" \/><span class=\"wpcf7-list-item-label\">Google Tag Manager<\/span><\/span><span class=\"wpcf7-list-item last\"><input type=\"checkbox\" name=\"checkbox-511[]\" value=\"other topic\" \/><span class=\"wpcf7-list-item-label\">other topic<\/span><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You would like to organize a session in your company on Google Ads, Google Analytics or Google Tag Manager. Adspecialist would love to help you by organizing hands-on workshops. These workshops contain a lot of exercises and demos which will &hellip; <a href=\"https:\/\/adspecialist.be\/en\/training-education\/in-house-education\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":777,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-content-sidebar-2.php","meta":{"footnotes":""},"class_list":["post-796","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In-house training - AdSpecialist<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adspecialist.be\/en\/training-education\/in-house-education\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adspecialist.be\/en\/training-education\/in-house-education\/\",\"url\":\"https:\/\/adspecialist.be\/en\/training-education\/in-house-education\/\",\"name\":\"In-house training - 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