{"id":760,"date":"2018-02-20T12:09:49","date_gmt":"2018-02-20T11:09:49","guid":{"rendered":"http:\/\/googleanalyticsexpert.info\/?page_id=760\/"},"modified":"2021-10-11T11:01:31","modified_gmt":"2021-10-11T09:01:31","slug":"google-analytics","status":"publish","type":"page","link":"https:\/\/adspecialist.be\/en\/hire-an-expert\/google-analytics\/","title":{"rendered":"Google Analytics"},"content":{"rendered":"<h2>What is Google Analytics?<\/h2>\n<p>Google Analytics is a free analysis tool that enables business owners to investigate the traffic on their website and understand how the website is reaching the business goals. With Google Analytics, you can easily find out how many visitors have been on your site, how long they have stayed and what they have been doing on your site. You can see for yourself how visitors ended up on the website: via Google, via a link in an article or email, &#8230; Analytics is very useful to see which parts of the website attract many visitors, and where visitors drop out. It is the ideal instrument for making responsible decisions before you make changes to the website or adapt your campaign strategy in the online marketing mix.<\/p>\n<h2><\/h2>\n<h2>How does Google Analytics work?<\/h2>\n<p>You or your web developers installs a piece of tracking code on every page of the website. This code installs a cookie in a visitor&#8217;s browser. The cookie enables Google Analytics to follow this visitor on the website: which web pages are visited, which\u00a0 links are clicked, etc .. Even if the visitor comes back at a later time, Google Analytics recognizes the cookie as &#8220;a returning visitor&#8221;. This way you can easily compare the behavior of new and returning visitors on the website.<\/p>\n<h2>How can AdSpecialist help you?<\/h2>\n<p><strong>Basic setup of Google Analytics<\/strong><\/p>\n<p>During a basic setup of Google Analytics, we ensure that the piece of Google Analytics tracking code ends up on every page of your website. That way, you will find data of each page of your website in Google Analytics.<\/p>\n<p>During this setup, we will ensure that you:<\/p>\n<ul>\n<li>measure the interactions correctly based on an implementation plan (event tracking)<\/li>\n<li>have goals set up based on your business goals and KPIs<\/li>\n<li>get to see pure visitor data in Analytics (no data of employees or bots)<\/li>\n<li>get insights in the interest and demographic characteristics of your visitors<\/li>\n<li>can easily compare data from different tailor-made segments<\/li>\n<li>have relevant remarketing lists available for your Google Ads campaign<\/li>\n<\/ul>\n<p><strong>Advanced setup of Google Analytics<\/strong><\/p>\n<p>Sometimes you want to obtain data that is not measured by the Google Analytics code by default. You want to make offline data available, you want to enrich the Google Analytics data with data from other systems or sources (dimension widening), or you want to measure interactions that do not occur on the website e.g. updates in your CRM system (measurement protocol)<\/p>\n<p><strong>From the setup of\u00a0 Google Analytics to Dashboarding<\/strong><\/p>\n<p>To be able to make data-driven decisions in a good way, you have to be able to represent data in the form of a dashboard. A dashboard based on your own business objectives and KPIs ensures that you can immediately distil the right insights. AdSpecialist can teach you how to set up dashboards via Google Analytics or Data Studio.<\/p>\n<div class=\"halvekolomA\">\n<div class=\"halvekolomA\">\n<h2>Hire an Expert?<\/h2>\n<p>Please fill out this form.<\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1045-o1\" lang=\"nl-NL\" dir=\"ltr\" data-wpcf7-id=\"1045\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/760#wpcf7-f1045-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contactformulier\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1045\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"nl_NL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1045-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label> First Name*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Last Name*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Achternaam\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Achternaam\" \/><\/span> <\/label>\n<\/p>\n<p><label> Company*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Bedrijf\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Bedrijf\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Which type of service do you require? <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"formule\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"formule\"><option value=\"Hire an expert in-house\">Hire an expert in-house<\/option><option value=\"Audit\">Audit<\/option><option value=\"Setup + 3 months of follow-up\">Setup + 3 months of follow-up<\/option><option value=\"Expert clinic hours\">Expert clinic hours<\/option><option value=\"I don&#039;t know yet\">I don&#039;t know yet<\/option><\/select><\/span>\n<\/p>\n<p><label> About which topic? (multiple answers are possible)<\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-511\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first\"><input type=\"checkbox\" name=\"checkbox-511[]\" value=\"Google Ads\" \/><span class=\"wpcf7-list-item-label\">Google Ads<\/span><\/span><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"checkbox-511[]\" value=\"Google Analytics\" \/><span class=\"wpcf7-list-item-label\">Google Analytics<\/span><\/span><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"checkbox-511[]\" value=\"Google Tag Manager\" \/><span class=\"wpcf7-list-item-label\">Google Tag Manager<\/span><\/span><span class=\"wpcf7-list-item last\"><input type=\"checkbox\" name=\"checkbox-511[]\" value=\"other topic\" \/><span class=\"wpcf7-list-item-label\">other topic<\/span><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n<div class=\"halvekolomB\">\n<h2><\/h2>\n<h2>Sign up for a course or a workshop?<\/h2>\n<p>If you want to arrange a training in your office or at AdSpecialist, please take up contact through the <a href=\"https:\/\/adspecialist.be\/en\/contact\/\">contact form<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is Google Analytics? Google Analytics is a free analysis tool that enables business owners to investigate the traffic on their website and understand how the website is reaching the business goals. With Google Analytics, you can easily find out &hellip; <a href=\"https:\/\/adspecialist.be\/en\/hire-an-expert\/google-analytics\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":716,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-content-sidebar-2.php","meta":{"footnotes":""},"class_list":["post-760","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics - AdSpecialist<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adspecialist.be\/en\/hire-an-expert\/google-analytics\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adspecialist.be\/en\/hire-an-expert\/google-analytics\/\",\"url\":\"https:\/\/adspecialist.be\/en\/hire-an-expert\/google-analytics\/\",\"name\":\"Google Analytics - 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