{"id":756,"date":"2018-02-20T12:07:04","date_gmt":"2018-02-20T11:07:04","guid":{"rendered":"http:\/\/googleanalyticsexpert.info\/?page_id=756\/"},"modified":"2021-10-12T14:03:10","modified_gmt":"2021-10-12T12:03:10","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/adspecialist.be\/en\/hire-an-expert\/google-ads\/","title":{"rendered":"Google Ads"},"content":{"rendered":"<h2>What is Google Ads?<\/h2>\n<p>Google Ads is Google&#8217;s advertising program, which allows entrepreneurs and businesses to advertise their business online. When you create an account in Google Ads, an advertisement can appear in a few hours on self-selected search terms, certain websites or other Google products such as Gmail, YouTube and the Google Play Store.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-756 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"251\" src=\"https:\/\/adspecialist.be\/wp-content\/uploads\/2018\/03\/display-ad-3-300x251.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-1502\" srcset=\"https:\/\/adspecialist.be\/wp-content\/uploads\/2018\/03\/display-ad-3-300x251.png 300w, https:\/\/adspecialist.be\/wp-content\/uploads\/2018\/03\/display-ad-3.png 340w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1502'>\n\t\t\t\tDisplay Ad\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"185\" height=\"300\" src=\"https:\/\/adspecialist.be\/wp-content\/uploads\/2018\/03\/gmail-ad-expanded-185x300.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-1503\" srcset=\"https:\/\/adspecialist.be\/wp-content\/uploads\/2018\/03\/gmail-ad-expanded-185x300.png 185w, https:\/\/adspecialist.be\/wp-content\/uploads\/2018\/03\/gmail-ad-expanded.png 288w\" sizes=\"auto, (max-width: 185px) 100vw, 185px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1503'>\n\t\t\t\tGmail ad\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"99\" src=\"https:\/\/adspecialist.be\/wp-content\/uploads\/2018\/03\/Search-Ad-12-300x99.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-1504\" srcset=\"https:\/\/adspecialist.be\/wp-content\/uploads\/2018\/03\/Search-Ad-12-300x99.png 300w, https:\/\/adspecialist.be\/wp-content\/uploads\/2018\/03\/Search-Ad-12.png 448w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1504'>\n\t\t\t\tText ad\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/adspecialist.be\/wp-content\/uploads\/2018\/03\/Adspecialist-video-ad-300x190.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-1501\" srcset=\"https:\/\/adspecialist.be\/wp-content\/uploads\/2018\/03\/Adspecialist-video-ad-300x190.png 300w, https:\/\/adspecialist.be\/wp-content\/uploads\/2018\/03\/Adspecialist-video-ad.png 505w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1501'>\n\t\t\t\tYoutube ad\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h2>How does Google Ads work?<\/h2>\n<p>The Google Ads auction systems determines the ad position and how much you pay&#8217;ll for an ad click or ad delivery. Any advertiser who bids for a particular keyword or position, puts a maximum amount per click (max CPC). Google seeks a good balance between the experience of its users and the display of advertisements. Therefore, relevant ads are granted a good Quality Score. The higher your score, the less you will pay for a high position among the ads.<\/p>\n<h2>How can AdSpecialist help you?<\/h2>\n<p><strong>The Setup of a Search Campaign on Google Ads<\/strong><\/p>\n<p>Do you want to advertise successfully on the Google search results page? Then you have to investigate which search terms would do well in promoting your products or services. That is why we build Search Campaigns from within the Keyword Planner. The Keyword Planner is a tool in which you can check the search volume in certain search terms.<\/p>\n<p>Getting a good quality score is extremely important. We ensure that only relevant advertisements appear for the chosen keywords. We do this by bringing a good structure into your campaign and ensuring that everything is set up correctly with the most up-to-date information.<\/p>\n<p>For the first three months, we continue to optimize your account by closely monitoring the performance of your campaigns based on preset goals. This way, we ensure you that your campaign is ready when we hand it over.<\/p>\n<p><strong>The setup of another type of campaign<\/strong><\/p>\n<p>Do you want to promote your application in the Play Store or the App Store? Do you want to show your promotional video or your banner on YouTube? This is also possible through Google Ads. AdSpecialist has the necessary expertise in every available campaign type on Google Ads.<\/p>\n<p>Just as with search campaigns, there is an optimization period of 3 months for all other types of campaigns.<\/p>\n<p><strong>Audit of an existing campaign&nbsp;<\/strong><\/p>\n<p>Do you work with an agency or other freelancer for Google Ads? Then we would like to make an objective and unbiased analysis of your account. These findings are delivered as a written report and -if requested &#8211; a presentation.<\/p>\n<p><strong>An Expert in-house?<\/strong><\/p>\n<p>Do you prefer to have someone in-house to take care of your Google Ads account? Do you want to train your own personnel by having a trained expert in the office regularly who is happy to share all knowledge about Google Ads? AdSpecialist can help you out. From one single day to a regular assignment of 1 day per week. Request more info through the form below.<\/p>\n<div class=\"halvekolomA\">\n<h2>Hire an Expert?<\/h2>\n<p>Please fill out this form.<\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1045-o1\" lang=\"nl-NL\" dir=\"ltr\" data-wpcf7-id=\"1045\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/756#wpcf7-f1045-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contactformulier\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1045\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"nl_NL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1045-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label> First Name*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Last Name*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Achternaam\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Achternaam\" \/><\/span> <\/label>\n<\/p>\n<p><label> Company*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Bedrijf\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Bedrijf\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Which type of service do you require? <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"formule\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"formule\"><option value=\"Hire an expert in-house\">Hire an expert in-house<\/option><option value=\"Audit\">Audit<\/option><option value=\"Setup + 3 months of follow-up\">Setup + 3 months of follow-up<\/option><option value=\"Expert clinic hours\">Expert clinic hours<\/option><option value=\"I don&#039;t know yet\">I don&#039;t know yet<\/option><\/select><\/span>\n<\/p>\n<p><label> About which topic? (multiple answers are possible)<\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-511\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first\"><input type=\"checkbox\" name=\"checkbox-511[]\" value=\"Google Ads\" \/><span class=\"wpcf7-list-item-label\">Google Ads<\/span><\/span><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"checkbox-511[]\" value=\"Google Analytics\" \/><span class=\"wpcf7-list-item-label\">Google Analytics<\/span><\/span><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"checkbox-511[]\" value=\"Google Tag Manager\" \/><span class=\"wpcf7-list-item-label\">Google Tag Manager<\/span><\/span><span class=\"wpcf7-list-item last\"><input type=\"checkbox\" name=\"checkbox-511[]\" value=\"other topic\" \/><span class=\"wpcf7-list-item-label\">other topic<\/span><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n<div class=\"halvekolomB\">\n<h2>Sign up for a course or a workshop?<\/h2>\n<p>If you want to arrange a training in your office or at AdSpecialist, please take up contact through the <a href=\"https:\/\/adspecialist.be\/en\/contact\/\">contact form<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is Google Ads? Google Ads is Google&#8217;s advertising program, which allows entrepreneurs and businesses to advertise their business online. When you create an account in Google Ads, an advertisement can appear in a few hours on self-selected search terms, &hellip; <a href=\"https:\/\/adspecialist.be\/en\/hire-an-expert\/google-ads\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":716,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-content-sidebar-2.php","meta":{"footnotes":""},"class_list":["post-756","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads - AdSpecialist<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adspecialist.be\/en\/hire-an-expert\/google-ads\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adspecialist.be\/en\/hire-an-expert\/google-ads\/\",\"url\":\"https:\/\/adspecialist.be\/en\/hire-an-expert\/google-ads\/\",\"name\":\"Google Ads - 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